Developing New Functional Food and Nutraceutical Products (Hardcover)

Developing New Functional Food and Nutraceutical Products Cover Image
By Debasis Bagchi (Editor), Nair Sreejayan (Editor)
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Description


Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.

Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies.



Product Details
ISBN: 9780128027806
ISBN-10: 0128027800
Publisher: Academic Press
Publication Date: September 29th, 2016
Pages: 544
Language: English