Implementing Purchasing and Supply Chain Management: Best Practices in Market Research (Paperback)

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Description


The U.S. Air Force plans to improve procurement through the implementation of additional purchasing and supply chain management practices. This monograph begins with background information organized around the process for conducting market research and proceeds through the how-to steps for conducting this research. The authors highlight lessons learned from both a literature review and from interviews with personnel at leading commercial enterprises.


Product Details
ISBN: 9780833039859
ISBN-10: 0833039857
Publisher: RAND Corporation
Publication Date: December 19th, 2006
Pages: 107
Language: English