Communication Campaigning: Primer for Senior Leaders (Paperback)

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Description


Traditional approaches to strategic communication have focused on a single leader's ability to influence stakeholders and other audiences through exceptional communication skills. But there is much more to it. What about the content of the message? How well does the message permeate the organization, allowing it to speak and act as one with the leader? Is it necessary to change minds, or is it sufficient to discredit opposing messages? Using a broad base of literature from organizational studies and the author's experiences, this monograph offers a thought process for building communication campaigns that focus both internally and externally to the organization. Includes a Foreword by Mari K. Eder, U.S. Army Major General Retired



Product Details
ISBN: 9781782669098
ISBN-10: 1782669094
Publisher: Military Bookshop
Publication Date: March 4th, 2019
Pages: 156
Language: English