Future Files: A Brief History of the Next 50 Years (Paperback)

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Description


The 5 trends that will shape the next 50 years: New edition!

Wlliam Gladwell meets Alvin Toffler in this lively, provocative and witty look at our possible futures. Filled with provocative forecasts about how the world might change in the next half century, Future Files examines emerging patterns and developments in society, technology, economy, and business, and makes educated speculations as to where they might take us.

It is indispensable to business analysts, strategists and organisations who need to stay ahead of the game as well as providing rich and fascinating material for dinner party conversations. Will machines become more intelligent than humans, and even be able to "read" our minds? Will food in our fridge speak to each other using radio waves, then come up with options for tonight's menu? Is there a looming environmental crisis where Planet Earth is doomed? Would you like a pill that improves your memory? Or a moistened tissue that could erase a bad day? Would you feel safer if your front door could tell you whether the person knocking is not a stranger?

These are just some of the provocative forecasts about how the world might change in the next half century which Richard Watson explores in Future Files.

About the Author


British writer Richard Watson advises organisations on the future, focusing on innovation and scenario planning. He is the author and publisher of What's Next, a quarterly report on global trends and writes about trends for a number of people and publications including Fast Company. His clients have included IBM, Virgin, Toyota, McDonald's, Tesco, News Limited, Westfield, Unilever, Coca-Cola and the Department of Education. A regular visitor to the UK, he maintains a website and blog at http://toptrends.nowandnext.com and is Chief Futurist at the Future Exploration Network, and a member of Futures House.

Praise For…


Futurologist Richard Watson takes us on a thought-provoking journey into tomorrow's world.
Daily Telegraph, -

Cheaper than a crystal ball and twice as fun...Part Jules Verne, part Malcolm Gladwell, Watson has a puckish sense of humor and his book is a thought-provoking, laughter-inducing delight.
Publishers Weekly, -

To say that Watson's book is thought-provoking is an understatement. Future Files is a highly entertaining book, jam-packed with priceless nuggets of information.—BA Business Life, Book of the Month, -

He deserves a gold star for predicting a credit meltdown.
The Guardian, -

A must read. Well written and concise predictions.
MediaFuturist, -


Product Details
ISBN: 9781857885347
ISBN-10: 1857885341
Publisher: Nicholas Brealey
Publication Date: December 9th, 2009
Pages: 228
Language: English